On the fence about whether to invest in a brand session vs getting your standard ol’ headshot from a person that happens to have a camera? I believe getting brand photos taken is essential to showcase your brand’s unique identity and personality to appeal to your target audience. Here are some reasons why:
1. Brand Photos create a strong visual identity.
Professional photos can help establish a consistent and recognizable visual identity for your brand. You want your audience to know who you are, especially if you are a personal brand such as a wedding photographer, real estate professional, hair stylist, etc. Having a variety of photos that show you in your element and highlight your service along with personality can be game-changing for your online presence!
2. Brand Photos set yourself apart from competitors.
If you have unique photos showcasing your brand, it makes you stand out from competitors who may be using stock images or worse – iphone selfies or photos taken by a friend who happens to have a “nice camera”. When your social account and your website reflects personalized photos it gives your target market greater confidence in you as a professional!
3. Brand Photos capture your personality.
Photos can evoke emotions that words cannot. Brand photos help capture the personality and essence of your brand, creating a connection with your target audience. Through out process we’ll work through your brand story and find what makes you YOU and how we can use that to appeal to your market. There is a reason they need to hire you vs. so and so. Let’s dig into that message and create photos that align with it!
4. Brand Photos increase engagement.
Strong visuals are more engaging and can help increase your social media following, website traffic, and customer engagement. Getting customer interaction can be ROUGH these days. Our content is competing with so much and we have mere seconds to catch the eye of our next lead or client. Having on-brand, high quality photos representing you will make that task much easier and give your audience a great “know-like-trust” factor when they are seeing you literally showing up in front of them with a strong visual, personalize presence.
5. Brand Photos tell your story.
Having a professional photographer capture your brand story can help you connect with customers and build trust in your brand. This can include your whole process from onboarding, working with your client, to celebrating the end of their project or service. Giving a behind the scenes look at working with you can, again, build that trust factor and make them want to experience what you have to offer.
6. Brand Photos are easy to utilize.
High-quality brand photos can be used across various marketing channels, such as social media, print materials, email newsletters and your website, making it easier to create a consistent brand image. Consistency is huge when it comes to coming off as a professional service provider and having a bank full of beautiful, consistent images to utilize will make that part of your job so much easier.
Are you interested in scheduling your own brand session? Let’s chat! Head here to schedule a free consultation.